2025 NMHBA Senior Officers

PRESIDENT
Jenice Eades, Pulte Homes

Jenice Montoya-Eades is Director of Procurement at the Pulte Group and is a tenth-generation native New Mexican.  She graduated from UNM’s Anderson School of Business and holds a Bachelor’s Degree in Business Administration and a Master’s Degree in Organizational Management.

Jenice has been a GB-98 since 2001.  Over the course of her 25-year career, she has worked with and for Local, Custom and National Builders in the Albuquerque Metro Area.  She has held many different positions within her Home Building career spanning from accounting to General Manager and VP of Construction.  Jenice keenly understands Residential construction needs from all angles of the industry.

Jenice was a keynote speaker for Quality Assurance in Home Building at the International Builders Show (2007) and an active member of the HBA of Central New Mexico for many years.  Jenice currently serves the HBA of Central New Mexico in the capacity of President and actively supports the UNM Student Chapter, Lobo Builders.

DUTIES OF THE PRESIDENT: The President is the Chief Officer of the Association and presides at its meetings and those of the Board of Directors. Between meetings the President has the authority to represent the Association and act in its name, subject only to its declared policies.  The President appoints all committees and performs all other duties usual to such office.  The President’s term of office is for one year, after the President has usually served one year each as Secretary-Treasurer and 1^st Vice President/President-Elect.

1st VP / PRESIDENT-ELECT
Jim French, French Brothers Homes

Jim French is the Vice President / Purchasing for French Brothers Homes.  A lifelong resident of Alamogordo, Jim started in residential home building in 1978.  He served as the President of the Building Contractors Association of Otero County in 2006 and was a member of the 2005 NMHBA Board of Directors.

Jim has always been active in the community, serving in many capacities.  He supported his kids as their Little League baseball coach and was very active in the high school Sports Boosters Club.  Board directorships include the Chamber of Commerce, Committee of Fifty and MainGate United.  He also served on the Alamogordo School Board for 8 years.  His passions are spending time with his wife Robin, 4 children and 4 grandkids, golf, flying, and home building.

DUTIES OF THE 1st VP/PRESIDENT-ELECT:  The 1st VP/President-Elect performs the duties of the President in the President’s absence, and any other duties as prescribed by the President.  The 1st VP/President-Elect serves on the Board of Directors.  The First Vice President usually becomes the President the following year.

ASSOCIATE VICE PRESIDENT
Diana Lucero – New Mexico Bank & Trust

Diana Lucero is Vice President of Construction Lending at New Mexico Bank & Trust. Currently serving as the NMHBA Associate V.P., she is also a member of the Government Affairs Committee and the Finance Committee. Diana is active with her Local – HBA of Central New Mexico – currently serving on their Board of Directors as Advisory Board Member. She is also on the Golf Committee, Parade of Homes Committee, and the Bowling Fundraising Committee. She is very involved at the National level. She is the NM State Rep, Past National Associate Chair (NAC), Past Associate Committee Chair/Executive Committee Member, Past NAHBR Business Associates Chair, Past Remodelers Council Trustee, sat on the CGB Board of Governors and sits on the NAHB’s Board of Directors (Life Director), Leadership Council, Conventions & Meetings Committee, Membership Committee and NAHB BUILD-PAC Board of Trustees.

She has earned Certified Aging in Place Specialist, Certified Green Professional and Certified Graduate Associate designations through NAHB.

Diana sits on the Board of the NM Mortgage Lenders Association and the CNM Accounting and Finance Advisory Committee. She continues to be active and participates in many community events and loves spending time with her grandchildren.

DUTIES OF THE ASSOCIATE VICE PRESIDENT:  The Associate Vice President represents the interests of the Associate members. The Associate Vice President serves on the Board of Directors.

SECRETARY-TREASURER
Joshua Shultz, Zachary & Sons Homes

Josh Shultz is the Vice President of Zachary & Sons Homes and is tasked with the day-to-day operations.  From coordinating with sub-contractors, vendors, architects, and homeowners, Josh is involved on every level of the company and home building process. Josh has a Bachelor’s Degree in Urban and Environmental Planning from Arizona State University, graduating in 2011.  The family structure of Zachary and Sons is integral to Josh and the company.  Approaching each project as a family has allowed them to train and be successful in completing luxury custom homes. Josh loves spending time with his family, hiking in the mountains, and skiing at Ski Santa Fe in the winter.

DUTIES OF THE SECRETARY-TREASURER: The Secretary-Treasurer is responsible for overseeing the keeping of written record of all of the official proceedings of the Association.  The Secretary-Treasurer has general charge of the financial affairs of the Association and renders a periodic financial statement to the Board of Directors as required.  The Secretary-Treasurer succeeds the 1^st VP/President-Elect and eventually the President.

PAST PRESIDENT
Chris Hakes, Hakes Brothers Construction

Chris Hakes is the Area President of Hakes Brothers, overseeing operations across the Albuquerque, Rio Rancho, Los Lunas, Las Cruces, and Sunland Park regions in New Mexico. With a deep-rooted passion for building, Chris excels at navigating the complexities of the construction industry while ensuring that every homebuyer receives unparalleled service.

Chris was instrumental in the creation of Hakes Brothers, which was founded in 2006. Hake Brothers has grown to become the largest homebuilder based in New Mexico, helping over 5,000 families find homes that perfectly fit their lifestyles. The company provides supreme value in homeownership, emphasizing professional architecture, innovative design, and high-quality construction. With prime locations from Albuquerque and Las Cruces in the north to El Paso, Rio Grande Valley, and San Antonio in the south, and now expanding into Kansas City, Hakes Brothers has set a new standard for excellence in homebuilding across the region.

As the President of the New Mexico Home Builders Association (NMHBA), Chris is a prominent advocate for the homebuilding industry. Over the past several years, he has played a key role on the NMHBA Board of Directors Senior Officers, addressing regulatory challenges that impact housing development. Chris is committed to driving meaningful regulatory reforms that will sustain industry growth and secure its future viability for generations to come.